Instagram is stepping its video game up by introducing IGTV in its newest update. This new platform allows users to upload videos that are up to an hour long to Instagram, in addition to the shorter clips on Instagram Stories.
Since brands and businesses can now create longer video content, this means that a whole new method of branding and marketing is becoming available.
Here are a few ways brands can utilize IGTV:
One advantage for brands thinking about utilizing IGTV to keep in mind: your followers on Instagram will automatically be following your IGTV video content as well. Many people think that IGTV will be a big competitor against YouTube, so not having to work as hard to build an audience will be very helpful.