Corey Perlman, CEO
As the owner of Impact Social Media, Corey Perlman is at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.
As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big and small.
The celebrated author of two bestselling books, Perlman’s first, eBoot Camp! ranked No. 1 on Amazon in every major business category. His most recent, Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-deprived Businesses has been called engaging, relevant, a must-read, and spot-on marketing advice for any business.
Close to a decade of keynote speaking has produced a long list of highly satisfied clients.
“He’s the only speaker we’ve ever invited back three consecutive years.”
Monica Turner, GOA Conference.
“Of over 35 Presenters, Corey was the highest rated speaker we had at Virtuoso.”
Jennifer Campbell | Managing Director, Professional Development and Agency Services Virtuoso®
Jessica Perlman, COO
Jessica has been with the Impact Social team since it’s start in 2008. Corey and Jessica met on an internship in college with General Motors and the rest is history. Jessica graduated from University of Evansville with a Bachelor’s Degree in Mass Communications and minor in Business Administration. She has worked in the roles of project manager, pottery studio business owner and now manages human relations for the Impact Social team.
During her free time Jessica enjoys being active and spending quality time with her husband Corey and their two kids Talia and Milo. The best part of Impact Social is the people behind the brand. She’s excited to be part of a team of hard working individuals whose goal is to help out business owners and make an impact in the digital marketing world.
Jodi Alcock, Vice President
Jodi Alcock came to join the Impact Social team with over 7 years of experience in social media. Prior to working with Impact Social, Jodi spent 12 years as an I.T. specialist for a large oral surgery firm, dabbling in social media as its popularity grew. Only after attending an Impact Social event and reading Corey’s book, eBootcamp, did social media become a passion of hers. Jodi continuously sought education on Social Media, attending an Impact Social 2-day intensive seminar and later attending the prestigious, invitation-only Mashable Connect 2011 conference.
Jodi started her education by completing a Bachelor of Science Degree at the University of Michigan – Flint before earning a Master of Science Degree in Marketing Management from Walsh College of Business and Accountancy in 2002. Jodi has since furthered her education, taking classes in photography and web design.
In her free time, Jodi enjoys spending time with her husband of 8 years, Dennis and their 3 nieces and 1 nephew. She and her husband enjoy playing golf, cooking together and learning about pairing food and wine. Her other passions are reading, baking and photography. Jodi is thrilled to have joined the Impact Social team and looks forward to learning new ways to help their clients grow every day.
Carla Sprague, Digital Marketing Specialist
Carla Sprague got her start in the marketing world as an intern at an agency out of college. She quickly developed a real passion for social media, and joined the Impact Social team with 5 years of experience. She loves being able to work closely with our clients to grow their business and reach goals through social media and email marketing. Carla enjoys being a part of an industry that is continually growing and evolving, and is enthusiastic about being able to learn something new everyday. She is quite thankful to work with such an awesome Impact Social team.
Carla received her degree in Media Management and Economics from the University of Miami, and is a recent graduate of the Dale Carnegie Course!
In her free time, Carla enjoys traveling, spending time with Luke the Puppy, and is passionate about Miami Hurricane athletics.
Lauren Hedges, Media Production Specialist
Lauren Hedges is a media creator from Windsor, Ontario, specializing in photography and audio production. With experience in radio, film, print journalism, podcasts, and television. She brings ten years of media production experience to the Impact Social Team, and is excited to put her creativity to use.
Caleigh Atkinson, Digital Marketing/Social Media Intern
Caleigh is a social media specialist from London, Ontario Canada.
Caleigh is a graduated media student from Western University who possesses many transferable skills in the digital marketing industry. Throughout her studies, she has obtained immense knowledge towards social media platforms and branding. Caleigh has a passion for all things social media and is constantly present online throughout her day. Since completing her BA from Western University, Caleigh has been eager to put her creative mind to use. She has held past internships in social media management and even broadcast journalism- covering events in her local community.
She enjoys writing, content creation, volunteering, and most importantly- hanging with her Golden Retriever, Sadie. Caleigh is super excited to be apart of the Impact Social Media team and can’t wait to see what this opportunity has in store for her.
Jess Nicklos, Digital Marketing Specialist
Jess Nicklos has been with the Impact Social team since 2012 after spending years in the marketing, communications, and public relations fields. She was hired by Corey after another job fell through and has been part of this amazing team ever since! Jess counts her team members as some of her greatest friends, and loves the ability to work with clients to connect and grow their businesses.
Jess has a Bachelor of Arts in Corporate Communication from Duquesne University and has held past internships and job positions in marketing, advertising, communications, public relations, social media, event planning, and digital marketing.
In her free time, Jess enjoys spending time with her husband Chad, two dogs Vida and Daisy, planning events, home decor, networking, volunteering, singing, going to the beach, and enjoying life in Florida.
Mary Hickman Kruszewski, Impact Social Certified Instructor
Mary Hickman Kruszewski Mary Hickman Kruszewski is an Impact Social workshop educator, owner of MHK Marketing Group and co-founder of Mom Grow Your Business. Her clients have ranged from small entrepreneurs to international companies. She has extensive experience in creating and executing customized marketing plans which include a blend of traditional marketing tactics and savvy web-based solutions. Prior to her 2006 move to business consulting, Mary held several corporate marketing leadership positions including a start-up that now boasts over $50 million in annualized revenue. She holds a Master’s Degree in Business Administration (MBA).
Mary joined the Impact Social team to share her expertise and passion with a larger audience. “Working one-on-one with a client is great – but working with groups is extremely rewarding,” says Mary. “It’s a terrific feeling when you can empower others to take their on-line presence to the next level,” she adds.
In her spare time this busy wife and mother of two girls enjoys renovating her 1922 home, yoga, walking her yellow lab, volunteering at her daughters’ school,and inspiring others to succeed in business.
Jim Vogel, Blogger
As an adjunct lecturer at both the University of Michigan and at the University of Phoenix, he taught Organizational Communication, Business Communication classes, and conducted a variety of student writing workshops. Jim has an AS degree in Mathematics (Science), a BA in Business Psychology from the University of Michigan, and holds a MA in Organizational Communication from Eastern Michigan University.
His blend of writing for multiple organizations in a succinct and conversational style has made him a successful professional blogger and a highly competent social media content strategist. With over 250 blogs published within Web2.0, his skill to help organizations with their e-message has given his business IMU Social Media (A Division of VTR Consulting LLC) the opportunity to help an eclectic array of businesses and organizations gain credible presence with blogs, articles, editorials, posts, and tweets.Originally from Detroit, Jim is a huge Detroit Tiger fan and an avid proponent of the Motor City. Jim is an Ambassador for the Apex Chamber of Commerce and he sits on the Board of Directors with the Kiwanis Club of Apex. Jim, the Dad of two grown children, Katie and Johnny, lives with his wife Susan in historic Apex, NC. He can easily be reached on LinkedIn, Facebook, Twitter, Blogspot, and WordPress.
Tess Taylor, Blogger
Tess C. Taylor, owner of Taylor Resources Writing, is a Web Copy Writer, Project Manager & Social Media Manager from Charleston, South Carolina. In addition to being a 15-year veteran in Human Resources, Tess has had over 2,500 articles published and is a regular blogger on various business, finance, green lifestyle, organizational development, entrepreneurial and career topics around the globe. Her work has been published in several regional magazines, and has also been featured on The Chamber of Commerce, US News and Yahoo Business.
Liz Scavnicky-Yaekle, Blogger
Liz Scavnicky-Yaekle is a former Dale Carnegie corporate trainer who lives in the Detroit area. She has over fifteen years of business development, interactive marketing and project management experience. Liz has served myriad clients not limited to Dell, Discover, General Mills, General Motors, GMAC Financial Services, Microsoft, Target, UPS Store, Visa and Yahoo!
Liz earned her MBA in International Business from the University of Michigan in 2002. A worldwide traveler, she has completed semesters abroad at the University of Montpellier in Montpellier, France and Hong Kong Baptist University. Having been awarded a Presidential scholarship, she earned her Bachelor’s degree in International Business at Wayne State University in 1998. Liz is fluent in French.
Kristina Schneider, Blogger
Kristina Schneider resides in Los Angeles, California. She graduated in 2004 with a Bachelor’s of Science Degree in Business Administration from Pepperdine University and currently works full-time as an Executive Assistant at estate planning law firm, Kavesh, Minor & Otis, Inc. In addition to daily administrative tasks, she also assists the firm in marketing and other business ventures working with various estate and financial planning professionals throughout the country. Kristina has always had a love for writing and when given the opportunity to blog, it was an opportunity she couldn’t pass up. In her spare time, Kristina enjoys spending time with her family and friends, reading, working out and playing club basketball.
Susan Dooley, Blogger
Susan Dooley is a certified Dale Carnegie Trainer working in partnership with the Ralph Nichols Group in Novi. Since joining Dale Carnegie in 2000, she has helped 3000 individuals in Metro Detroit develop stronger selling skills and differentiation in the marketplace. Her clientele include a variety of small and large organizations in the automotive, service, and education sectors; delivering both enterprise and customized training solutions. In addition to Human Relations, Susan also conducts training programs in Executive Presentations, Leadership and Selling skills. Susan is proud to maintain a graduate customer satisfaction rating of over 95% for 12 years running.
Susan is a Magna Cum Laude graduate of Michigan State University, and has held a variety of progressively responsible positions within the public and private sectors. As a blogger for Impact Social, Susan links combines her business acumen, experience in the classroom, and love of writing to help Impact Social clients engage and inspire their readers.
Kari Yasi, Blogger
Kari Yasi comes to Impact Social with over 10 years of social media experience. With a background comprised of corporate marketing as well as entrepreneurial success as a digital marketing consultant with past clients such as Fortune 100 financial institutions, nonprofits, and small businesses, Kari brings a breadth of knowledge and experience to our clients.
With her natural skills in strategic planning, research and training, Kari has been able to help clients with projects such as successfully launching a re-branding, diversifying revenue streams, increasing social engagement, setting up appropriate systems, and overall social media planning.
Kari is now a mom with a passion for health and wellness. As the founder of Wellness & Wisdom, she has a vision of creating a supportive community that allows everyone to achieve optimal holistic health and providing the education and support needed to decrease the toxic burdens on our bodies and communities.
Eric Brown, Impact Social Presenter and Strategist
Eric Brown Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments seven years ago, after serving as senior vice president at Village Green Companies, a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
With his apartment company, he dared to abandon traditional marketing efforts and instead established a strong online presence. He created sites for Urbane Apartments on Myspace, Facebook, Twitter, YouTube and Flickr. Brown established the Urbane Lobby, a social network where residents could share photographs and videos and socialize. UrbaneLife online magazine took that idea one step further, targeting a specific demographic by providing fresh online content daily.
Brown’s social media marketing strategy and fearless approach to business has garnered national media attention and feature stories in Entrepreneur, Business Week, Builder, BizNet and Multifamily Executive. He was named as a Voice of Innovation in Social Media last year, has been profiled locally, and travels across the U.S. to share his story. Brown’s efforts have formed the basis of his next business venture, The Urbane Way.