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So far Jessica Nicklos has created 48 blog entries.

The Holy Grail of Social Media

This week I had the pleasure of speaking with Michael J Maher on The Daily Dose - Referrals Podcast all about one of my favorite topics (as I'm sure you know)...social media, and how you should be approaching your social strategy right now. Check out some highlights from out chat below: How to Make Personal Connection the [...]

By | May 29th, 2020|social media|0 Comments

Some Zoom Tips I Curated For You

I hope you're all staying healthy, taking care of yourself and those you love. Our kids' school just made the call that the rest of the year is canceled, so this temporary normal has just become not so temporary. But alas, I am trying to enjoy the extra time while they are little, I'm also introducing [...]

By | April 2nd, 2020|internet marketing|0 Comments

Freemium vs. Premium

A question we've been getting a lot from our clients over the last few weeks (and looking ahead a few weeks) is what kind of communication should we be putting out to clients, prospects, just in general to our community? The answer is:   Freemium: offering high value content that is completely free. By doing this, you can [...]

By | March 27th, 2020|Sales tips|0 Comments

Facebook adds Call To Action Button stickers for Pages

Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]

By | February 4th, 2019|Uncategorized|0 Comments

How can Crystal help you make connections?

As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]

By | December 17th, 2018|Uncategorized|0 Comments

What’s the deal with Instagram Nametags?

We wear name tags at networking events when we're getting to know people...and now "nametags" are popping up on the social media scene as way for people to be easily and quickly introduced to our personal or business pages. Let's take a look at Instagram's new Nametag feature: Similar to Snapchat's snapcodes, Instagram Nametags allow [...]

By | November 20th, 2018|Uncategorized|0 Comments

Tips for getting more out of Instagram

Instagram is one of the most popular social media networks, and it's reach and impact continue to grow. Our team believes in the power of Instagram because it is owned by Facebook, and the two platforms seamlessly integrate. The millennial market dominates Instagram, with the 35+ market very active on the platform as well. Being [...]

By | November 20th, 2018|Uncategorized|0 Comments

What’s the Social Chatter?

I joined my friends Christian Karasiewicz and Phil Geryshak on their show Social Chatter yesterday, where we had a great time discussing the latest news in the social media world. Here are a few things I think you should have on your radar: Facebook now allows you to add music: so far Facebook hasn't done a [...]

By | November 20th, 2018|Uncategorized|0 Comments

How should you respond to politics on social media?!

During a speaking engagement this past week, an attendee asked a question about some best practices around engaging and/or responding to political discourse on social media. Yowza - that was a can of worms I was not interested in opening!  That said, I did take on the question and offered some guidance that has been [...]

By | November 20th, 2018|Uncategorized|0 Comments

Are you using copyrighted content?

We all want to put out the best-looking content possible, but it's important to ask yourself If you're not careful with your content, you may find yourself facing some expensive trouble. When using images, make sure you purchase the right to use the photo or use a royalty-free image from a site like pixabay.com. Also, make [...]

By | October 22nd, 2018|Uncategorized|0 Comments