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About Jessica Nicklos

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So far Jessica Nicklos has created 52 blog entries.

How Sales Tactics Have Changed Over the Years

So much has changed in the world of sales, and yet a lot of the fundamentals remain the same. For example, 'word of mouth' is still the primary way people hear and learn about other businesses. It just happens on a much larger scale thanks to the web and social media. Customer testimonials were, and [...]

By | April 12th, 2019|Uncategorized|0 Comments

Engagement Goes Both Ways

When we talk about engagement, we often think about how to get more likes, comments and shares with our content. But engagement can be just as powerful if we look at it in the opposite direction. Each day, I spend time navigating my social media feeds looking for meaningful content. I'm also very intentional about [...]

By | April 12th, 2019|Uncategorized|0 Comments

Instagram Best Practices

  Instagram is the one of the most popular social media platforms on the planet, with seemingly everyone on the site. But are you utilizing Instagram to its fullest potential when it comes to your business? Make sure your caption includes a Call to Action: ask a question and invite your audience to tell you something. You [...]

By | March 15th, 2019|internet marketing, social media|0 Comments

How to Stay ‘Top of Mind’ With Prospects

If you can manage to be 'Top of Mind' when a prospect moves from research mode to buy mode, you have an excellent chance of winning their business. The challenge is staying on the radar without frustrating or annoying the very people you're hoping to eventually serve. Here's a list of do's and don'ts for winning the [...]

By | March 7th, 2019|corey perlman, eboot camp, internet marketing|0 Comments

The secret to digital marketing success…

Is Staying ’Top of Mind’ with prospects from the time they're in research mode to when they’re ready to buy. And doing so without frustrating or annoying them. Here are just some of the ways we help our clients stay connected to their audience: And here are a few best practices for maximum effectiveness: - [...]

By | March 1st, 2019|eboot camp, internet marketing, social media|0 Comments

Become more Authentically Social

Gone are the days of questioning whether social media is an effective marketing strategy. We've either seen success ourselves or watched as others have created awareness, stayed 'top of mind' or increased leads. But with every successful social media success story, there are many others flailing about, wondering why they can't move the proverbial needle. [...]

By | February 22nd, 2019|Uncategorized|0 Comments

Facebook Integrating WhatsApp, Instagram and Messenger

Facebook is planning to integrate its messaging apps - Facebook Messenger, WhatsApp, and Instagram direct messaging. The three apps will continue to be separate, but this change will allow users to message each other from any of the three apps without having to switch between platforms. This would mean that a Facebook user could communicate directly with someone who only [...]

By | February 4th, 2019|Uncategorized|0 Comments

Facebook adds Call To Action Button stickers for Pages

Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]

By | February 4th, 2019|Uncategorized|0 Comments

How can Crystal help you make connections?

As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]

By | December 17th, 2018|Uncategorized|0 Comments

What’s the deal with Instagram Nametags?

We wear name tags at networking events when we're getting to know people...and now "nametags" are popping up on the social media scene as way for people to be easily and quickly introduced to our personal or business pages. Let's take a look at Instagram's new Nametag feature: Similar to Snapchat's snapcodes, Instagram Nametags allow [...]

By | November 20th, 2018|Uncategorized|0 Comments