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So far Jessica Nicklos has created 52 blog entries.

Tips for getting more out of Instagram

Instagram is one of the most popular social media networks, and it's reach and impact continue to grow. Our team believes in the power of Instagram because it is owned by Facebook, and the two platforms seamlessly integrate. The millennial market dominates Instagram, with the 35+ market very active on the platform as well. Being [...]

By | November 20th, 2018|Uncategorized|0 Comments

What’s the Social Chatter?

I joined my friends Christian Karasiewicz and Phil Geryshak on their show Social Chatter yesterday, where we had a great time discussing the latest news in the social media world. Here are a few things I think you should have on your radar: Facebook now allows you to add music: so far Facebook hasn't done a [...]

By | November 20th, 2018|Uncategorized|0 Comments

How should you respond to politics on social media?!

During a speaking engagement this past week, an attendee asked a question about some best practices around engaging and/or responding to political discourse on social media. Yowza - that was a can of worms I was not interested in opening!  That said, I did take on the question and offered some guidance that has been [...]

By | November 20th, 2018|Uncategorized|0 Comments

Are you using copyrighted content?

We all want to put out the best-looking content possible, but it's important to ask yourself If you're not careful with your content, you may find yourself facing some expensive trouble. When using images, make sure you purchase the right to use the photo or use a royalty-free image from a site like pixabay.com. Also, make [...]

By | October 22nd, 2018|Uncategorized|0 Comments

A Moment of Silence for Google+

I often use Google+ as an example of just how tough it is to derail the powerful locomotive that's known as Facebook. Google had the brand, the financial backing and huge market share in the search space, but could not make a dent in the search space that sat right next door. Why? Because Facebook [...]

By | October 22nd, 2018|Uncategorized|0 Comments

How does domain authority impact your search rankings?

By | October 8th, 2018|Uncategorized|0 Comments

Good News! Your Facebook Page can now join Groups

Good news! Your Facebook Page can now join Facebook Groups. Within Facebook Group settings, a new option has popped up for group owners that enables them to "allow Pages to request to join as group members." Previously, only personal profiles could join Facebook Groups and post and comment within them. This is a big deal, [...]

By | September 28th, 2018|Uncategorized|0 Comments

The science of sharing

With algorithms playing a bigger and bigger role in how content is disseminated across social media, engagement and interaction is also becomes incredibly important. The more engagement sparked by your posts, the more the algorithms will see your content as relevant and valuable, and therefore your posts will be shared more widely. So if you [...]

By | September 18th, 2018|Uncategorized|0 Comments

Is your site mobile responsive?

Do you know how to truly determine whether your website is fully optimized for mobile viewing? Not sure? Try the Thumb Test. Does your site pass? Try the test on every page, including one of the most important - the registration or purchase page. This is what we need to strive for when making our [...]

By | September 10th, 2018|Uncategorized|0 Comments

Using Alexa to set up a Flash Briefing

Want a new way to deliver content to customers and prospects? Wondering how Alexa can help you out? The Amazon Echo and Dot are voice-activated devices that can perform an array of tasks from simple voice commands. Setting up your own flash briefing for the Echo allows you to deliver prerecorded audio content to customers [...]

By | September 10th, 2018|Uncategorized|0 Comments