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Scary-Good Holiday Marketing Tips

Happy Halloween, friends! As we go full-speed-ahead into the holiday season, I want to leave you with just a few more things to keep in mind when you plan your holiday marketing - hopefully you'll find some treats instead of tricks! Check out these scary-good tips for your holiday marketing: Ensure your website is mobile-friendly. Gen Z and [...]

By | October 30th, 2020|holiday marketing|0 Comments

Do’s and Don’ts of Holiday Marketing

Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]

By | October 29th, 2020|holiday marketing, internet marketing, social media|0 Comments

Holiday Marketing Preparation Tips

We're halfway through the month of October, and halfway through our series on holiday marketing. How is your holiday marketing plan coming along? Here are some tips to keep in mind to make sure you're putting the best holiday content out there, and giving your audience what they want: Be a resource for your clients & prospects - Don't add [...]

By | October 16th, 2020|holiday marketing, social media|0 Comments

Ramping Up Your Holiday Advertising

Last week, we helped guide you on creating a plan for the final three months of the year to finish a challenging year strong. Now it's time to begin putting that plan into action. If you're using social media as part of your marketing strategy, then I highly suggest having an advertising budget.  In the old [...]

By | October 9th, 2020|advertising, holiday marketing|0 Comments

Holiday Season Is Here – Is Your Marketing Ready?

Happy Friday! October has arrived, and for many of us, that means cooler temps, corn mazes, and pumpkin spice! In the digital marketing world, we shift our focus to the 4th quarter and the arrival of the Holiday Gauntlet! So for the month of October, we are going to help you design a plan to make sure [...]

By | October 2nd, 2020|holiday marketing, internet marketing|0 Comments

Are Instagram Reels the Right Choice for Your Business?

We are nearing the end of our monthly series on using video in your digital marketing. If video is a part of your current and future marketing plans, I highly recommend checking out our previous eTips from September. Today, we're talking about Instagram's newest feature: Reels!  Instagram Reels allow you to record and edit 15-second multi-clip videos [...]

By | September 25th, 2020|social media, Video|0 Comments

4 Steps to Doing More with Your Video Marketing

Afternoon friends! During the month of September, we are focused on helping you do more with video as part of your overall digital marketing strategy. As discussed in previous weeks, the benefits of using video in your marketing mix include: Showing instead of telling Bringing your products or services to life Allowing your enthusiasm and passion to [...]

By | September 21st, 2020|social media, Video|0 Comments

Live vs Pre-Recorded Video (The Great Debate!)

Hello Friends! During the month of September, we are focused on helping you incorporate video into your digital marketing mix. Last week, we talked about the importance of 'showing' us (video) instead of 'telling' us (written content) and the types of content that translate best to video. This week, I want to help you determine the best strategy [...]

By | September 21st, 2020|social media, Video|0 Comments

Don’t Tell Me. Show Me.

Last week, we brought on a new client and had our kickoff call with the owner and his team. We were creating content for his September content calendar and he was telling us about the differences between the craftsmanship and quality of their work versus their competition. After jotting down all the specific parts and [...]

By | September 21st, 2020|social media, Video|0 Comments

Who Should Be the Hero in Your Social Media Story?

My family just finished the Harry Potter Movie series (all eight of them!) and so I have stories, heroes and Hogwarts on the brain! It got me thinking about the story we are telling through our social media channels and who should be Harry (the hero) and who should be Dumbledore (the guide). I believe [...]

By | August 21st, 2020|social media|0 Comments