The Importance of Brand Consistency

Afternoon friends, Brand consistency is not just for big brands. We should all strive to tell a cohesive, consistent, and compelling story across any digital platforms in which we are active. This week, we're helping a dance studio and home builder redesign their online assets to match the quality of the products and services they offer. Our collective [...]

By | August 6th, 2020|internet marketing, social media|0 Comments

Decisions for Decision Makers

I've been thinking a lot this last week of July about what decisions we as a company need to make as we anticipate August. At Impact Social, we've been rethinking some of our industries that we are looking to provide services for, that we may not have previously thought of before Covid. These are industries [...]

By | July 28th, 2020|internet marketing, social media|0 Comments

Are You Disconnected From Your Digital Footprint?

As leaders, sometimes we're so busy driving and directing traffic, we forget to check under our company's hood. How close are you to your digital image? How about your content? Are you meeting your audience on their terms and fulfilling their needs?   More than ever before, people are make buying decision online instead of face to [...]

By | July 17th, 2020|social media|0 Comments

Do you put your social media content into buckets?

We most certainly do. This week, we brought on a new client (yay!), and they tasked us with promoting their annual conference in October that has gone virtual. With all of our new clients, we do an on-boarding session where we establish 5-7 categories (or buckets) of content. Every piece of content we create for [...]

By | July 9th, 2020|social media|0 Comments

Are Your Social Sites Collecting Dust?

How in the world is it already July?!? Although the pandemic has made each day feel like the last, we have somehow made it to halfway-mark of a challenging and tumultuous 2020. I strongly believe that the 2nd half will be when we make our comeback. But there's work to do.  I spent a few [...]

By | July 2nd, 2020|social media|0 Comments

Make sure your business is better off on the other side of Covid!

What can we be doing from a digital media standpoint to make sure we're better off on the other side of Covid than when we started? I recently conducted another webinar for one of our clients where I shared some things to do (and not to do) as we navigate our businesses through this pandemic. And this time, I [...]

By | June 25th, 2020|corey perlman, eboot camp, social media|0 Comments

LinkedIn Ad Success

I recently listened to a great podcast episode on LinkedIn advertising, and I wanted to share a few tidbits from it with you. On the Social Pros podcast, LinkedIn Ads pro and Founder of B2Linked, AJ Wilcox, shared some wise tips on building successful ad campaigns on LinkedIn. How LinkedIn ads compare to other platforms: while costs per click [...]

By | June 19th, 2020|social media|0 Comments

Can you be an Active Listener on Social Media?

Is there a difference between passive listening and active listening? Can you do one (or the other) effectively on social media?  We asked this same question HERE, and I'd truly love to hear your thoughts on the difference between the two and how someone can demonstrate active listening on social. As many of you know, my father created [...]

By | June 12th, 2020|social media|0 Comments

Social Media Do’s and Don’ts in Times of Crisis (Webinar)

Happy Friday Friends, 2020 has certainly been one for the record books and, like us, I’m sure you’ve seen the good, bad, and ugly when it comes to social media. I recently conducted a 60-minute webinar where I shared a list of thing to do (and not to do) as we navigate these turbulent times. [...]

By | June 5th, 2020|corey perlman, social media|0 Comments

The Holy Grail of Social Media

This week I had the pleasure of speaking with Michael J Maher on The Daily Dose - Referrals Podcast all about one of my favorite topics (as I'm sure you know) media, and how you should be approaching your social strategy right now. Check out some highlights from out chat below: How to Make Personal Connection the [...]

By | May 29th, 2020|social media|0 Comments