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What Does Gratitude Have to Do With Engagement?

We are in the middle of our monthly series on Digital Engagement. And since many of us in the States are gearing up for Thanksgiving, I thought it would be appropriate to talk about gratitude and how it can impact our digital engagement. Personally, I love this time of year because it reminds me of how [...]

By | November 20th, 2020|engagement, social media|0 Comments

Golden Rules for Engagement

Hello Friends, We spent the entire month of October helping you get prepared to hit the ground running for the holiday marketing season. This month, we're focused on helping you get more engagement in all facets of your digital marketing. To get started, I want to give you my Golden Rules for Engagement - these are [...]

By | November 13th, 2020|engagement, social media|0 Comments

Scary-Good Holiday Marketing Tips

Happy Halloween, friends! As we go full-speed-ahead into the holiday season, I want to leave you with just a few more things to keep in mind when you plan your holiday marketing - hopefully you'll find some treats instead of tricks! Check out these scary-good tips for your holiday marketing: Ensure your website is mobile-friendly. Gen Z and [...]

By | October 30th, 2020|holiday marketing|0 Comments

Do’s and Don’ts of Holiday Marketing

Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]

By | October 29th, 2020|holiday marketing, internet marketing, social media|0 Comments

Holiday Marketing Preparation Tips

We're halfway through the month of October, and halfway through our series on holiday marketing. How is your holiday marketing plan coming along? Here are some tips to keep in mind to make sure you're putting the best holiday content out there, and giving your audience what they want: Be a resource for your clients & prospects - Don't add [...]

By | October 16th, 2020|holiday marketing, social media|0 Comments

Ramping Up Your Holiday Advertising

Last week, we helped guide you on creating a plan for the final three months of the year to finish a challenging year strong. Now it's time to begin putting that plan into action. If you're using social media as part of your marketing strategy, then I highly suggest having an advertising budget.  In the old [...]

By | October 9th, 2020|advertising, holiday marketing|0 Comments

Holiday Season Is Here – Is Your Marketing Ready?

Happy Friday! October has arrived, and for many of us, that means cooler temps, corn mazes, and pumpkin spice! In the digital marketing world, we shift our focus to the 4th quarter and the arrival of the Holiday Gauntlet! So for the month of October, we are going to help you design a plan to make sure [...]

By | October 2nd, 2020|holiday marketing, internet marketing|0 Comments

Are Instagram Reels the Right Choice for Your Business?

We are nearing the end of our monthly series on using video in your digital marketing. If video is a part of your current and future marketing plans, I highly recommend checking out our previous eTips from September. Today, we're talking about Instagram's newest feature: Reels!  Instagram Reels allow you to record and edit 15-second multi-clip videos [...]

By | September 25th, 2020|social media, Video|0 Comments

4 Steps to Doing More with Your Video Marketing

Afternoon friends! During the month of September, we are focused on helping you do more with video as part of your overall digital marketing strategy. As discussed in previous weeks, the benefits of using video in your marketing mix include: Showing instead of telling Bringing your products or services to life Allowing your enthusiasm and passion to [...]

By | September 21st, 2020|social media, Video|0 Comments

Live vs Pre-Recorded Video (The Great Debate!)

Hello Friends! During the month of September, we are focused on helping you incorporate video into your digital marketing mix. Last week, we talked about the importance of 'showing' us (video) instead of 'telling' us (written content) and the types of content that translate best to video. This week, I want to help you determine the best strategy [...]

By | September 21st, 2020|social media, Video|0 Comments