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Where’s Your Digital Black Ice?

When I lived in Michigan, the words 'black ice' would keep me off the roads for weeks. Being from Florida, I never learned the tricks for safely driving my car when it was suddenly on skis. Turn right if you're skidding left? Or was it turn into the skid? I don't think I ever got above 15 [...]

By | January 8th, 2021|internet marketing, website evaluation|0 Comments

A Moment of Silence for Periscope…

If you haven't heard, Twitter (the parent company of Periscope) is shutting down the once extremely popular video platform. I can remember just a few short years ago, Periscope was all the rage, and I was being asked over and over the best ways to use it for business. My answer was the same answer [...]

By | December 17th, 2020|social media|0 Comments

The Importance of Company Culture in Your Social Media

"Company culture" has become a bit of a buzz-phrase these days, but it does serve a critical purpose in showing clients & prospects the personality of your company. When organizations have a positive, inviting company culture, it makes employees want to work for them, and clients want to work with them. A great place to [...]

By | December 11th, 2020|social media|0 Comments

Will you accept my #GiveToSmallBizChallenge?!?!

Will you take the #GiveToSmallBizChallenge? Watch this quick video and let me know if you're up for the challenge! Today and for the next three days, I want you to do the giving challenge: Spend 10 min a day interacting and engaging with your favorite small business content. Write a review for one of your favorite [...]

By | December 3rd, 2020|engagement|0 Comments

What Does Gratitude Have to Do With Engagement?

We are in the middle of our monthly series on Digital Engagement. And since many of us in the States are gearing up for Thanksgiving, I thought it would be appropriate to talk about gratitude and how it can impact our digital engagement. Personally, I love this time of year because it reminds me of how [...]

By | November 20th, 2020|engagement, social media|0 Comments

Golden Rules for Engagement

Hello Friends, We spent the entire month of October helping you get prepared to hit the ground running for the holiday marketing season. This month, we're focused on helping you get more engagement in all facets of your digital marketing. To get started, I want to give you my Golden Rules for Engagement - these are [...]

By | November 13th, 2020|engagement, social media|0 Comments

Scary-Good Holiday Marketing Tips

Happy Halloween, friends! As we go full-speed-ahead into the holiday season, I want to leave you with just a few more things to keep in mind when you plan your holiday marketing - hopefully you'll find some treats instead of tricks! Check out these scary-good tips for your holiday marketing: Ensure your website is mobile-friendly. Gen Z and [...]

By | October 30th, 2020|holiday marketing|0 Comments

Do’s and Don’ts of Holiday Marketing

Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]

By | October 29th, 2020|holiday marketing, internet marketing, social media|0 Comments

Holiday Marketing Preparation Tips

We're halfway through the month of October, and halfway through our series on holiday marketing. How is your holiday marketing plan coming along? Here are some tips to keep in mind to make sure you're putting the best holiday content out there, and giving your audience what they want: Be a resource for your clients & prospects - Don't add [...]

By | October 16th, 2020|holiday marketing, social media|0 Comments

Ramping Up Your Holiday Advertising

Last week, we helped guide you on creating a plan for the final three months of the year to finish a challenging year strong. Now it's time to begin putting that plan into action. If you're using social media as part of your marketing strategy, then I highly suggest having an advertising budget.  In the old [...]

By | October 9th, 2020|advertising, holiday marketing|0 Comments