If you can manage to be 'Top of Mind' when a prospect moves from research mode to buy mode, you have an excellent chance of winning their business. The challenge is staying on the radar without frustrating or annoying the very people you're hoping to eventually serve. Here's a list of do's and don'ts for winning the [...]
Is Staying ’Top of Mind’ with prospects from the time they're in research mode to when they’re ready to buy. And doing so without frustrating or annoying them. Here are just some of the ways we help our clients stay connected to their audience: And here are a few best practices for maximum effectiveness: - [...]
Gone are the days of questioning whether social media is an effective marketing strategy. We've either seen success ourselves or watched as others have created awareness, stayed 'top of mind' or increased leads. But with every successful social media success story, there are many others flailing about, wondering why they can't move the proverbial needle. [...]
Facebook is planning to integrate its messaging apps - Facebook Messenger, WhatsApp, and Instagram direct messaging. The three apps will continue to be separate, but this change will allow users to message each other from any of the three apps without having to switch between platforms. This would mean that a Facebook user could communicate directly with someone who only [...]
Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]
As our client base grows, so must our team! Impact Social is currently on the hunt for a Digital/Social Media Technician Intern. We're offering qualified applicants the chance to: Be part of a professional marketing team Gain experience interacting with clients Develop a portfolio of work Receive on-the-job mentoring Our ideal candidate is an undergrad [...]
As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]
We wear name tags at networking events when we're getting to know people...and now "nametags" are popping up on the social media scene as way for people to be easily and quickly introduced to our personal or business pages. Let's take a look at Instagram's new Nametag feature: Similar to Snapchat's snapcodes, Instagram Nametags allow [...]
Instagram is one of the most popular social media networks, and it's reach and impact continue to grow. Our team believes in the power of Instagram because it is owned by Facebook, and the two platforms seamlessly integrate. The millennial market dominates Instagram, with the 35+ market very active on the platform as well. Being [...]
I joined my friends Christian Karasiewicz and Phil Geryshak on their show Social Chatter yesterday, where we had a great time discussing the latest news in the social media world. Here are a few things I think you should have on your radar: Facebook now allows you to add music: so far Facebook hasn't done a [...]
