During a speaking engagement this past week, an attendee asked a question about some best practices around engaging and/or responding to political discourse on social media. Yowza - that was a can of worms I was not interested in opening! That said, I did take on the question and offered some guidance that has been [...]
We all want to put out the best-looking content possible, but it's important to ask yourself If you're not careful with your content, you may find yourself facing some expensive trouble. When using images, make sure you purchase the right to use the photo or use a royalty-free image from a site like pixabay.com. Also, make [...]
I often use Google+ as an example of just how tough it is to derail the powerful locomotive that's known as Facebook. Google had the brand, the financial backing and huge market share in the search space, but could not make a dent in the search space that sat right next door. Why? Because Facebook [...]
Good news! Your Facebook Page can now join Facebook Groups. Within Facebook Group settings, a new option has popped up for group owners that enables them to "allow Pages to request to join as group members." Previously, only personal profiles could join Facebook Groups and post and comment within them. This is a big deal, [...]
With algorithms playing a bigger and bigger role in how content is disseminated across social media, engagement and interaction is also becomes incredibly important. The more engagement sparked by your posts, the more the algorithms will see your content as relevant and valuable, and therefore your posts will be shared more widely. So if you [...]
Do you know how to truly determine whether your website is fully optimized for mobile viewing? Not sure? Try the Thumb Test. Does your site pass? Try the test on every page, including one of the most important - the registration or purchase page. This is what we need to strive for when making our [...]
Want a new way to deliver content to customers and prospects? Wondering how Alexa can help you out? The Amazon Echo and Dot are voice-activated devices that can perform an array of tasks from simple voice commands. Setting up your own flash briefing for the Echo allows you to deliver prerecorded audio content to customers [...]
Instagram is stepping its video game up by introducing IGTV in its newest update. This new platform allows users to upload videos that are up to an hour long to Instagram, in addition to the shorter clips on Instagram Stories. Since brands and businesses can now create longer video content, this means that a whole new [...]
Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are some strategies to keep in mind: Facebook allows you to access insights and target audience segments by thousands of different purchasing [...]