I recently had the opportunity to speak with CBT News about how to offer value to your customers and support local communities using social media in the age of Coronavirus. Here are some tips from our interview: Q: What is your recommendation when it comes to using social media to sell during a pandemic? A: Every week [...]
Virtual meetings have very quickly become our new norm. It seems like we're spending all day, every day on Zoom, Webex, Microsoft Meetings, and the like. And for good reason- in a world of social distancing, we need to take advantage of technology in order to connect with our friends and loved ones, not to mention colleagues [...]
I hope you're all staying healthy, taking care of yourself and those you love. Our kids' school just made the call that the rest of the year is canceled, so this temporary normal has just become not so temporary. But alas, I am trying to enjoy the extra time while they are little, I'm also introducing [...]
A question we've been getting a lot from our clients over the last few weeks (and looking ahead a few weeks) is what kind of communication should we be putting out to clients, prospects, just in general to our community? The answer is: Freemium: offering high value content that is completely free. By doing this, you can [...]
It is a challenging time for everyone - we're all facing a new normal (at least for the foreseeable future), and trying to make the most out of a scary and unpredictable situation. Our team is looking for ways to support you during this difficult period. So what do we do with our unexpected downtime? Here are some Do's [...]
The Coronavirus is impacting every industry, and the speaking industry is no exception. But if I'm going to be off the road, I'm going to do it the best I can! :) But my decrease in spring travel can possibly be to your benefit. Something that's been in my Important/Urgent box for the last [...]
With the world on edge over the Coronavirus, industries are scrambling to keep business as status quo as possible during such a volatile time. The event industry is no exception with conferences and corporate functions being cancelled left and right. As you can imagine, the impact is wide spread from the travel industry to corporate sponsors to [...]
I recently did a private consultation session with a fellow speaker, and we went through some important LinkedIn makeover points. I wanted to share some of these changes we discussed that we all could benefit from. 1. Photos- There are two important photo sections: your profile picture and background image. Ideally, your profile picture will be a professional [...]
Hello Friends! If you've read my books or seen me speak, you know I'm a firm believer in VALUE over promotional content. You've also heard me say that it's okay to occasionally promote if you've earned the right with the consistent value you provide. With that, I hope you'll indulge me as I'm excited to announce a [...]
As professionals, we wear many hats. It's important to know what to own and what to let go of when it comes to your social media marketing. In my last LinkedIn Live video, I share how we divvy up responsibilities. One of the most frequently asked questions I get on stage is "What should I, as [...]
