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Social Media and the Restaurant Industry

Many of my clients are restaurant owners.  Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space.  However, along with being a restaurant owner comes a whole new set of social media challenges.  Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]

4 Important Branding Trends From Mashable Connect 2011

I can scarcely remember a time in my professional life when I was as excited about an email as when I received the invitation to Mashable Connect 2011. This invitation-only event brought together 300 of some of the most influential digital leaders across a wide range of industries including marketing, consumer electronics, entertainment and more. This [...]

Eight Reasons You Need to be Blogging

Recently I've made a committment to blog more consistently. Why, you ask? Well that's a great question and a great blog topic for this week's post. There are literally dozens if not hundreds of reasons to blog so, of course, the following list is by no means extensive but these are a few reasons that [...]

By | April 7th, 2011|Blogging, Branding, internet marketing, social media|0 Comments

Favicons – the First Element in Your Online Branding

Sometimes it's the little things that count in making a good first impression. Favicons fall into that category. What's a favicon? A favicon is that little 16 pixel square image that captures a recognizable bit of your brand and presents it at the beginning of your website's address (URL) in a web browser's address bar [...]

By | March 29th, 2011|Branding, internet marketing|0 Comments