If you can manage to be 'Top of Mind' when a prospect moves from research mode to buy mode, you have an excellent chance of winning their business. The challenge is staying on the radar without frustrating or annoying the very people you're hoping to eventually serve. Here's a list of do's and don'ts for winning the [...]
Is Staying ’Top of Mind’ with prospects from the time they're in research mode to when they’re ready to buy. And doing so without frustrating or annoying them. Here are just some of the ways we help our clients stay connected to their audience: And here are a few best practices for maximum effectiveness: - [...]
When it comes down to it, social media is all about connection. This is true for pretty much everyone who scrolls through Facebook, sends out a tweet, or uses a filter to place over their Instagram picture of their morning coffee. Yes, these social sites are fun and, yes, they allow us to express creativity, [...]
By now, you’ve probably heard a lot of buzz around the term “Millennial”. Suddenly, everyone began to try to understand what this “new generation” was thinking and what they ultimately wanted. As a Millennial, I have always struggled to understand what made us so mysterious to other generations. After all, it seems to me that [...]
Thank you to everyone who purchased a copy of my latest book, Social Media Overload! Would you be wonderful enough to do me a HUGE favor and leave a brief (5-star, glowing, positive, poetic) review here Thank YOU in advance for your help with this - I truly appreciate your support. As you know, strong reviews [...]
Social Media Words of Wisdom! It's almost time for Social Media Overload! to launch, and it includes some excellent guest authors. You're in for a treat and lots of extra social media knowledge! We have you covered with expert tips on YouTube, Twitter, websites, search engines, and so much more. The advice and words of wisdom below comes [...]
Are You Cashing IN on LinkedIN? LinkedIn is a popular social network with many benefits, but are you getting the most from it? Much like any other social media outlet, the key is using it effectively. Below are some strategies direct from my new book, Social Media Overload!, that will help you build credibility and drive [...]
What is Google+? Simply put, it’s Google’s answer to facebook and has quickly become the hottest new social network. In just three weeks, Google+ has accumulated more than 10 million users and over 1 billion bits of content are shared daily via this new kid on the virtual block. While Google+ is most popular among [...]
Many of my clients are restaurant owners. Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space. However, along with being a restaurant owner comes a whole new set of social media challenges. Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]
I can scarcely remember a time in my professional life when I was as excited about an email as when I received the invitation to Mashable Connect 2011. This invitation-only event brought together 300 of some of the most influential digital leaders across a wide range of industries including marketing, consumer electronics, entertainment and more. This [...]
