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internet marketing

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Never Forget That You’re Easily Forgettable

Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]

Be More Like a Peacock, Less Like an Ostrich

Today I have the privilege of delivering a presentation to one of my favorite repeat clients, Virtuoso Travel. They are the leading global network of travel agencies and travel advisors. And as you can imagine, it's been a tough 12 months in the travel industry. So as I help them develop a social media strategy [...]

By | February 4th, 2021|internet marketing, social media|0 Comments

Where’s Your Digital Black Ice?

When I lived in Michigan, the words 'black ice' would keep me off the roads for weeks. Being from Florida, I never learned the tricks for safely driving my car when it was suddenly on skis. Turn right if you're skidding left? Or was it turn into the skid? I don't think I ever got above 15 [...]

By | January 8th, 2021|internet marketing, website evaluation|0 Comments

Do’s and Don’ts of Holiday Marketing

Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]

By | October 29th, 2020|holiday marketing, internet marketing, social media|0 Comments

Holiday Season Is Here – Is Your Marketing Ready?

Happy Friday! October has arrived, and for many of us, that means cooler temps, corn mazes, and pumpkin spice! In the digital marketing world, we shift our focus to the 4th quarter and the arrival of the Holiday Gauntlet! So for the month of October, we are going to help you design a plan to make sure [...]

By | October 2nd, 2020|holiday marketing, internet marketing|0 Comments

The Importance of Brand Consistency

Afternoon friends, Brand consistency is not just for big brands. We should all strive to tell a cohesive, consistent, and compelling story across any digital platforms in which we are active. This week, we're helping a dance studio and home builder redesign their online assets to match the quality of the products and services they offer. Our collective [...]

By | August 6th, 2020|internet marketing, social media|0 Comments

Decisions for Decision Makers

I've been thinking a lot this last week of July about what decisions we as a company need to make as we anticipate August. At Impact Social, we've been rethinking some of our industries that we are looking to provide services for, that we may not have previously thought of before Covid. These are industries [...]

By | July 28th, 2020|internet marketing, social media|0 Comments

Social + Media + Marketing: Virtual Presenting

I recently got to chat with my friends David Newman and Jess Todtfeld about social media marketing in these strange times, and particularly about video and virtual presenting. We discussed the seemingly endless amounts of video options available to us, which can be overwhelming. When trying to figure out what services to use and where to spend your [...]

By | May 8th, 2020|internet marketing, social media|0 Comments

Social Media Strategies to Serve Your Customers and Community

I recently had the opportunity to speak with CBT News about how to offer value to your customers and support local communities using social media in the age of Coronavirus. Here are some tips from our interview: Q: What is your recommendation when it comes to using social media to sell during a pandemic? A: Every week [...]

By | April 27th, 2020|internet marketing, Sales tips|0 Comments

Online Meeting or Webinar?

Virtual meetings have very quickly become our new norm. It seems like we're spending all day, every day on Zoom, Webex, Microsoft Meetings, and the like. And for good reason- in a world of social distancing, we need to take advantage of technology in order to connect with our friends and loved ones, not to mention colleagues [...]

By | April 13th, 2020|internet marketing|0 Comments