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Talk More About Your Baristas, Less About Your Coffee

Prior to the pandemic, I was a habitual Starbucks visitor. People would jokingly refer to the local Starbucks as "Corey's Starbucks," as they'd see me there, in my same chair, day in and day out. I favored other local coffee shops for their specialty coffee but still found myself at "Corey's Starbucks" more often than [...]

By | March 4th, 2021|Branding, social media|0 Comments

Don’t Call It a Comeback

Years ago, QR codes were all the rage for businesses to promote their website, online directory, or social media profiles. The goal was to make it easy for people to pull out their phones and quickly get to these sites and take action. Here at Impact Social, we generated codes for our clients and created [...]

By | February 25th, 2021|engagement, social media|0 Comments

Why I’m Using Instagram Reels and You Should Too…

If you've been connected with me for any length of time, you already know my stance on flashy new social media sites - I believe you should focus on a few instead of being a Jack of All Social Media Sites, Master of None. However, I also believe we should be taking full advantage of all the [...]

By | February 18th, 2021|social media|0 Comments

No One Likes A Squawking Parrot

I was chatting with a friend of mine about the content on his LinkedIn profile. He told me he was trying to avoid being like the squawking parrot. That reference made me laugh as I'd never heard it before. I asked him where he'd heard that mentioned. "From you, man! You said it in a [...]

By | February 11th, 2021|social media|0 Comments

Be More Like a Peacock, Less Like an Ostrich

Today I have the privilege of delivering a presentation to one of my favorite repeat clients, Virtuoso Travel. They are the leading global network of travel agencies and travel advisors. And as you can imagine, it's been a tough 12 months in the travel industry. So as I help them develop a social media strategy [...]

By | February 4th, 2021|internet marketing, social media|0 Comments

Webinar Recording Link, Special Book Rec & Milo’s Birthday

Happy Thursday Everyone! Whew, so much to cover. First, we had a great webinar on Tuesday - Jodi and I took folks behind the scenes and shared all the issues we look for when doing a digital audit. We went through common mistakes we find when reviewing websites, social media profiles and directories, and then [...]

By | January 14th, 2021|eboot camp, social media|0 Comments

A Moment of Silence for Periscope…

If you haven't heard, Twitter (the parent company of Periscope) is shutting down the once extremely popular video platform. I can remember just a few short years ago, Periscope was all the rage, and I was being asked over and over the best ways to use it for business. My answer was the same answer [...]

By | December 17th, 2020|social media|0 Comments

The Importance of Company Culture in Your Social Media

"Company culture" has become a bit of a buzz-phrase these days, but it does serve a critical purpose in showing clients & prospects the personality of your company. When organizations have a positive, inviting company culture, it makes employees want to work for them, and clients want to work with them. A great place to [...]

By | December 11th, 2020|social media|0 Comments

What Does Gratitude Have to Do With Engagement?

We are in the middle of our monthly series on Digital Engagement. And since many of us in the States are gearing up for Thanksgiving, I thought it would be appropriate to talk about gratitude and how it can impact our digital engagement. Personally, I love this time of year because it reminds me of how [...]

By | November 20th, 2020|engagement, social media|0 Comments

Golden Rules for Engagement

Hello Friends, We spent the entire month of October helping you get prepared to hit the ground running for the holiday marketing season. This month, we're focused on helping you get more engagement in all facets of your digital marketing. To get started, I want to give you my Golden Rules for Engagement - these are [...]

By | November 13th, 2020|engagement, social media|0 Comments