Gone are the days of questioning whether social media is an effective marketing strategy. We've either seen success ourselves or watched as others have created awareness, stayed 'top of mind' or increased leads. But with every successful social media success story, there are many others flailing about, wondering why they can't move the proverbial needle. [...]
Facebook is planning to integrate its messaging apps - Facebook Messenger, WhatsApp, and Instagram direct messaging. The three apps will continue to be separate, but this change will allow users to message each other from any of the three apps without having to switch between platforms. This would mean that a Facebook user could communicate directly with someone who only [...]
Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]
As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]
We wear name tags at networking events when we're getting to know people...and now "nametags" are popping up on the social media scene as way for people to be easily and quickly introduced to our personal or business pages. Let's take a look at Instagram's new Nametag feature: Similar to Snapchat's snapcodes, Instagram Nametags allow [...]
Instagram is one of the most popular social media networks, and it's reach and impact continue to grow. Our team believes in the power of Instagram because it is owned by Facebook, and the two platforms seamlessly integrate. The millennial market dominates Instagram, with the 35+ market very active on the platform as well. Being [...]
I joined my friends Christian Karasiewicz and Phil Geryshak on their show Social Chatter yesterday, where we had a great time discussing the latest news in the social media world. Here are a few things I think you should have on your radar: Facebook now allows you to add music: so far Facebook hasn't done a [...]
During a speaking engagement this past week, an attendee asked a question about some best practices around engaging and/or responding to political discourse on social media. Yowza - that was a can of worms I was not interested in opening! That said, I did take on the question and offered some guidance that has been [...]
We all want to put out the best-looking content possible, but it's important to ask yourself If you're not careful with your content, you may find yourself facing some expensive trouble. When using images, make sure you purchase the right to use the photo or use a royalty-free image from a site like pixabay.com. Also, make [...]
I often use Google+ as an example of just how tough it is to derail the powerful locomotive that's known as Facebook. Google had the brand, the financial backing and huge market share in the search space, but could not make a dent in the search space that sat right next door. Why? Because Facebook [...]