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Are Instagram Reels the Right Choice for Your Business?

We are nearing the end of our monthly series on using video in your digital marketing. If video is a part of your current and future marketing plans, I highly recommend checking out our previous eTips from September. Today, we're talking about Instagram's newest feature: Reels!  Instagram Reels allow you to record and edit 15-second multi-clip videos [...]

By | September 25th, 2020|social media, Video|0 Comments

4 Steps to Doing More with Your Video Marketing

Afternoon friends! During the month of September, we are focused on helping you do more with video as part of your overall digital marketing strategy. As discussed in previous weeks, the benefits of using video in your marketing mix include: Showing instead of telling Bringing your products or services to life Allowing your enthusiasm and passion to [...]

By | September 21st, 2020|social media, Video|0 Comments

Live vs Pre-Recorded Video (The Great Debate!)

Hello Friends! During the month of September, we are focused on helping you incorporate video into your digital marketing mix. Last week, we talked about the importance of 'showing' us (video) instead of 'telling' us (written content) and the types of content that translate best to video. This week, I want to help you determine the best strategy [...]

By | September 21st, 2020|social media, Video|0 Comments

Don’t Tell Me. Show Me.

Last week, we brought on a new client and had our kickoff call with the owner and his team. We were creating content for his September content calendar and he was telling us about the differences between the craftsmanship and quality of their work versus their competition. After jotting down all the specific parts and [...]

By | September 21st, 2020|social media, Video|0 Comments