However, the adverse is also true. If doing Reels fits your brand and will target the audience you are trying to reach, then heck yeah, you should definitely jump on the trend!
No matter which decision is best for YOUR brand, remember that only you can determine whether or not a new trend would be best used or best avoided. Don’t feel like you have to do it just because it is the latest craze – and everyone else seems to be doing it.
- Would doing Reels be of benefit to your brand?
- Do Reels align with your brand’s messaging?
- Would a Reel compromise your voice/values?
- Do you feel like your should be doing Reels simply because everyone else is doing them?