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So far Corey Perlman has created 71 blog entries.

Talk More About your Baristas, Less About your Coffee

When companies come to us with concerns over low social media engagement, we immediately look for a common symptom in their social posting strategy. Instead of having a variety of categories that make up a dynamic digital story, we often find a sea of static images that look more like a company brochure than an [...]

By | November 12th, 2021|Uncategorized|0 Comments

Should You Get Personal on Linkedin?

Based on the engagement results we've seen from our clients, the short answer is YES! One particular client of ours was struggling with a lack of engagement on his LinkedIn posts. He was posting consistently but with very little interaction from his contacts. When we looked at his posts, we noticed a pattern of articles, links, [...]

By | October 8th, 2021|social media|0 Comments

Corey’s Fast Five Friday!

Happy Friday, Friends! I'm back with another five links to make you better at business and life! Here are your fast five for the week: Do you love coffee? Once the pandemic hit, we were forced to become more in-home coffee drinkers, and Jess (my better half) became obsessed with finding amazing coffee. We discovered Four Sigmatic [...]

By | September 24th, 2021|social media|0 Comments

Corey’s Fast Five Friday

1) Watch this video: This is a 3-minute clip from a recent keynote about being the wise owl instead of the squawking parrot. 2) Check out this app: Gemini Photos. It's really cool. It scans your phone's photo library and helps you delete duplicates and blurry photos. In less than 10 minutes, I had deleted over 300 [...]

By | August 27th, 2021|social media|0 Comments

The One-Take Challenge!

Happy Friday, Cool People! I've been on the road the past two weeks, and in both presentations, I encouraged my audiences to take The One-Take Challenge! So, what is the One-Take Challenge? I am glad you asked. The One-Take Challenge is shooting a video for social media, knowing that you only have one take to do [...]

By | August 13th, 2021|social media|0 Comments

Are Your Roots Showing?

Vegas baby. Vegas. Yep, after almost two years away, I was back in Sin City for the National Speaker's Association Annual Conference. It felt so good to be back paying $12 for sparkling water fluctuating between 116 degrees outside and -47 inside. Besides reconnecting with many of my speaker friends, I heard some amazing presentations [...]

By | July 22nd, 2021|social media|0 Comments

An Informed Prospect Makes for a More Motivated Buyer

The other day I spoke with one of our periodontal clients, and he made a comment that really resonated with me. He said that the more informed his prospective patients are before the consultation, the more likely they are to proceed with the dental surgery. He compared it to buying a car—and the amount of effort people put into [...]

By | July 9th, 2021|Sales tips|0 Comments

How to Make Others the HERO of Your Digital Story

This past week, I got the chance to take over the National Speaker's Association Instagram account for one day. As a 10+ year member, I took the opportunity to share reasons why I'm a devoted member and help promote their national conference coming up in July. It provided me with some positive exposure, their followers [...]

By | June 25th, 2021|internet marketing, social media|0 Comments

Are Likes a Good Metric for Success?

Reports this week say that both Facebook and Instagram will begin to roll out a feature that will allow publishers the option to hide 'like' counts on posts. The option will go for both personal as well as business posts. Here is my response to being asked what my stance on this change is and [...]

By | June 8th, 2021|social media|0 Comments

What new practices will you make permanent after the pandemic?

Happy Friday, Friends. When the pandemic was in its early stages, I was asked to be on a show to discuss social media best practices during times of crisis. That interview is below—but it's not the focus of why I am writing you today. The interview was sent to me recently, and I found myself [...]

By | May 21st, 2021|engagement, internet marketing|0 Comments