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So far Jessica Nicklos has created 53 blog entries.

Virginia may be for Lovers, but LinkedIn is for Closers

I'm often asked why I talk about certain social media sites and not others. The answer is simple: I talk about the sites where our clients have seen results—and I ignore the rest. Over the past decade, we’ve seen more appointments made, phones ringing, and cash registers ca-ching on LinkedIn than any other platform. It’s [...]

By | February 3rd, 2022|social media|0 Comments

Doing Good is Good for ‘Small’ Business

This week sort of feels like the eye of the holiday storm - a small break before we batten down the hatches and get in holiday mode once again. It's a chance to get back to business and finish the year strong. But for many small businesses, this is a year they'd love to forget. [...]

By | December 8th, 2021|engagement|0 Comments

More Funny, More Money?

Be the light and give the gift of laughter. The world is not a perfect place, and if we need proof of this, we can usually turn to social media. There's a negative connotation that comes with social media because of how negative it has become. But where there's a challenge, there's an opportunity! How [...]

By | September 9th, 2021|social media|0 Comments

Never Forget That You’re Easily Forgettable

Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]

Brilliant Social Media Advice or March Madness?

I have been a huge Dale Carnegie fan since I took the course back in 2004. His principles have impacted my life both professionally and personally, and I am a firm believer that they are just as relevant today as ever before. When it comes to creating compelling content, this Dale Carnegie Principle should be [...]

By | March 12th, 2021|social media|0 Comments

The Holy Grail of Social Media

This week I had the pleasure of speaking with Michael J Maher on The Daily Dose - Referrals Podcast all about one of my favorite topics (as I'm sure you know)...social media, and how you should be approaching your social strategy right now. Check out some highlights from out chat below: How to Make Personal Connection the [...]

By | May 29th, 2020|social media|0 Comments

Some Zoom Tips I Curated For You

I hope you're all staying healthy, taking care of yourself and those you love. Our kids' school just made the call that the rest of the year is canceled, so this temporary normal has just become not so temporary. But alas, I am trying to enjoy the extra time while they are little, I'm also introducing [...]

By | April 2nd, 2020|internet marketing|0 Comments

Freemium vs. Premium

A question we've been getting a lot from our clients over the last few weeks (and looking ahead a few weeks) is what kind of communication should we be putting out to clients, prospects, just in general to our community? The answer is:   Freemium: offering high value content that is completely free. By doing this, you can [...]

By | March 27th, 2020|Sales tips|0 Comments

Facebook adds Call To Action Button stickers for Pages

Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]

By | February 4th, 2019|Uncategorized|0 Comments

How can Crystal help you make connections?

As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]

By | December 17th, 2018|Uncategorized|0 Comments