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Are Likes a Good Metric for Success?

Reports this week say that both Facebook and Instagram will begin to roll out a feature that will allow publishers the option to hide 'like' counts on posts. The option will go for both personal as well as business posts. Here is my response to being asked what my stance on this change is and [...]

By | June 8th, 2021|social media|0 Comments

What new practices will you make permanent after the pandemic?

Happy Friday, Friends. When the pandemic was in its early stages, I was asked to be on a show to discuss social media best practices during times of crisis. That interview is below—but it's not the focus of why I am writing you today. The interview was sent to me recently, and I found myself [...]

By | May 21st, 2021|engagement, internet marketing|0 Comments

Who’s Your Final 4?!? (4 Best Practices – March Madness Edition!)

I don't know about you, but my bracket was busted before it began. On the contrary, if Baylor wins, my wife and daughter will win the whole thing – gotta love March Madness! Yesterday I was asked to do a customized virtual workshop for a group of high-end kitchen & bath dealers – so I [...]

By | April 1st, 2021|social media|0 Comments

Never Forget That You’re Easily Forgettable

Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]

Brilliant Social Media Advice or March Madness?

I have been a huge Dale Carnegie fan since I took the course back in 2004. His principles have impacted my life both professionally and personally, and I am a firm believer that they are just as relevant today as ever before. When it comes to creating compelling content, this Dale Carnegie Principle should be [...]

By | March 12th, 2021|social media|0 Comments

Talk More About Your Baristas, Less About Your Coffee

Prior to the pandemic, I was a habitual Starbucks visitor. People would jokingly refer to the local Starbucks as "Corey's Starbucks," as they'd see me there, in my same chair, day in and day out. I favored other local coffee shops for their specialty coffee but still found myself at "Corey's Starbucks" more often than [...]

By | March 4th, 2021|Branding, social media|0 Comments

Don’t Call It a Comeback

Years ago, QR codes were all the rage for businesses to promote their website, online directory, or social media profiles. The goal was to make it easy for people to pull out their phones and quickly get to these sites and take action. Here at Impact Social, we generated codes for our clients and created [...]

By | February 25th, 2021|engagement, social media|0 Comments

Why I’m Using Instagram Reels and You Should Too…

If you've been connected with me for any length of time, you already know my stance on flashy new social media sites - I believe you should focus on a few instead of being a Jack of All Social Media Sites, Master of None. However, I also believe we should be taking full advantage of all the [...]

By | February 18th, 2021|social media|0 Comments

No One Likes A Squawking Parrot

I was chatting with a friend of mine about the content on his LinkedIn profile. He told me he was trying to avoid being like the squawking parrot. That reference made me laugh as I'd never heard it before. I asked him where he'd heard that mentioned. "From you, man! You said it in a [...]

By | February 11th, 2021|social media|0 Comments

Be More Like a Peacock, Less Like an Ostrich

Today I have the privilege of delivering a presentation to one of my favorite repeat clients, Virtuoso Travel. They are the leading global network of travel agencies and travel advisors. And as you can imagine, it's been a tough 12 months in the travel industry. So as I help them develop a social media strategy [...]

By | February 4th, 2021|internet marketing, social media|0 Comments