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internet marketing

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Why Having a Blog May be the Most Important Investment Your Company Can Make

As a business professional, have you ever really stopped to think about the massive audience you have at your fingertips via the world wide web? The web is the status quo for how information is found today. If your child gets sick, is your first trip to the doctor's office or to your computer? I'm [...]

By | June 21st, 2011|Blogging, corey perlman, internet marketing|0 Comments

Social Media and the Restaurant Industry

Many of my clients are restaurant owners.  Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space.  However, along with being a restaurant owner comes a whole new set of social media challenges.  Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]

4 Important Branding Trends From Mashable Connect 2011

I can scarcely remember a time in my professional life when I was as excited about an email as when I received the invitation to Mashable Connect 2011. This invitation-only event brought together 300 of some of the most influential digital leaders across a wide range of industries including marketing, consumer electronics, entertainment and more. This [...]

Eight Reasons You Need to be Blogging

Recently I've made a committment to blog more consistently. Why, you ask? Well that's a great question and a great blog topic for this week's post. There are literally dozens if not hundreds of reasons to blog so, of course, the following list is by no means extensive but these are a few reasons that [...]

By | April 7th, 2011|Blogging, Branding, internet marketing, social media|0 Comments

Favicons – the First Element in Your Online Branding

Sometimes it's the little things that count in making a good first impression. Favicons fall into that category. What's a favicon? A favicon is that little 16 pixel square image that captures a recognizable bit of your brand and presents it at the beginning of your website's address (URL) in a web browser's address bar [...]

By | March 29th, 2011|Branding, internet marketing|0 Comments

New Word Lens iPhone app translates words instantly

Apple is known for its eye-catching products and cutting-edge technologies. Products like the iPhone and the iPad have been complete game-changers in their respective industries, often creating new ones as they go along. But this new app for the iPhone will blow your mind. Dramatic, I know. But I’m totally serious. It’s called [...]

By | December 17th, 2010|corey perlman, eboot camp, internet marketing|0 Comments

A quick reminder to content creators: You need to disclose your endorsement relationships

Just a quick tip from us here at eBoot Camp: If you receive any sort of material compensation for your blog from any company, whether it be a free sample of a product, a product to review and keep, a product to review and send back, or money, you need to disclose that. As of [...]

By | December 16th, 2010|internet marketing|0 Comments

The day Facebook changed — and nobody complained

When Facebook’s Mark Zuckerberg, who was recently named Time's Person of the Year 2010, announced plans for a new Facebook profile page, I began to dread it. Not because I fear change or I thought it would be a bad move that would hinder my experience on the site. I was simply waiting for the [...]

By | December 15th, 2010|corey perlman, eboot camp, internet marketing, social media|0 Comments

The dark side of URL shorteners

Bit.ly, is.gd, ow.ly. Many of us have used URL shorteners at some point or another to share a link with someone. They can take an ungainly URL (such as one found on an e-commerce site that contains dozens of characters,) and turn it into a quick and simple link that is small and compact enough [...]

By | December 13th, 2010|internet marketing|0 Comments

A great source for vector social media icons

Sometimes when I'm doing artwork for my blog posts, I find that I have a need for super high-quality, transparent social media icons that we're all familiar with. Google Image Search is pretty much useless for high quality vector art, and going to each site's press area is too time-consuming and some don't have what [...]

By | December 2nd, 2010|internet marketing, social media|0 Comments