When companies come to us with concerns over low social media engagement, we immediately look for a common symptom in their social posting strategy. Instead of having a variety of categories that make up a dynamic digital story, we often find a sea of static images that look more like a company brochure than an [...]
If you don't mind waiting 30 minutes to get your food... You should have told me before my appointment that your parking lot was full... It felt more like a sauna than a hotel lobby... They roam the internet looking for people and small businesses to attack. They spend hours, sometimes days, picking the perfect [...]
My First Ride. I don’t think there’s a more passionate group of people than Harley riders. They are the poster children for brand ambassadors. And believe me, I can relate. I, too, have a two-wheeled machine that has ignited my soul each time I’ve taken her for a spin. Now my heavenly hog has a [...]
The history of technology in the “workplace” is certainly long and varied. While we have always been dependent on certain types of technologies, it is undeniable that in recent years the velocity in which technology has been advancing and transforming our society and the work we do has only quickened. Today, human resource departments in [...]
Facebook Stories are still fairly new, and have to compete with Stories features on other platforms like Instagram and Snapchat, but Facebook has introduced a new element that will make their Stories much more appealing for Business Pages. Facebook's Stories let you share photos and videos that appear in the main app above the feed [...]
As business people, and as relational beings in general, we are always looking for better ways to make deep connections with people. Just going through the motions, or following a script, is not enough. Our team team recently came across the Crystal app, which helps make connecting with people (genuinely) even easier. Crystal is a software [...]
We wear name tags at networking events when we're getting to know people...and now "nametags" are popping up on the social media scene as way for people to be easily and quickly introduced to our personal or business pages. Let's take a look at Instagram's new Nametag feature: Similar to Snapchat's snapcodes, Instagram Nametags allow [...]
Instagram is one of the most popular social media networks, and it's reach and impact continue to grow. Our team believes in the power of Instagram because it is owned by Facebook, and the two platforms seamlessly integrate. The millennial market dominates Instagram, with the 35+ market very active on the platform as well. Being [...]
I joined my friends Christian Karasiewicz and Phil Geryshak on their show Social Chatter yesterday, where we had a great time discussing the latest news in the social media world. Here are a few things I think you should have on your radar: Facebook now allows you to add music: so far Facebook hasn't done a [...]
During a speaking engagement this past week, an attendee asked a question about some best practices around engaging and/or responding to political discourse on social media. Yowza - that was a can of worms I was not interested in opening! That said, I did take on the question and offered some guidance that has been [...]
