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  I got to go back to my roots yesterday and do a Website Optimization audit for a client. Although many things have changed in the world of SEO, some things remain the same. One of those things is having critical keyword phrases as part of your homepage content. Google sees the searcher as their [...]

  Facebook's Newsroom recently announced that they would be making some changes to the platform specifically for creators, in the form of new tools and experiences. The biggest change will be for video, so the changes made will be within Live With, Facebook Stories, and Watch Party. New tools will feature polling for Live Videos, [...]

I love Delta Airlines. They have been my primary choice of airline for many years. I recently received an email from them with the opportunity to upgrade one of the legs of my trip to first class. As I was working through this transaction, I couldn't help but notice the title of the page where I [...]

  "The Mob is Fickle." Gladiator 2000. This is one of my favorite lines from the movie and I use it often when talking about the ebbs and flows of social media popularity. It can be very frustrating for a business to spend time and money on a social media site only to see it [...]

Good afternoon! Every once in awhile, I come across an expert whom I deem worthy enough to share with my loyal readers. I've known Neen James for a few years and she's a brilliant woman with a talent for making busy professionals more efficient and productive. When I share stages with her on the speaking [...]